HOT STUFF COFFEE
Hot Stuff Coffee is a Santa Barbara based coffee brand built around the idea that great coffee should feel both approachable and thoughtfully sourced. Partnering with Cooperative Coffees, the brand supports fair and sustainable relationships with coffee growing communities while offering playful blends inspired by familiar comfort foods.
To reflect the brand's welcoming personality, I developed a visual identity centered on bold typography, hand-drawn illustrations, and a vibrant color palette. A cohesive packaging system unifies each flavor while allowing every blend to maintain its own distinct character, creating a memorable shelf presence that feels both expressive and easy to navigate.
Type
Personal Project
Work
Brand Identity, Packaging Design, Illustration, Typography, Print Design, Art Direction.
HOT STUFF COFFEE Hot Stuff Coffee is a Santa Barbara–based coffee brand built around the idea that great coffee should feel both approachable and thoughtfully sourced. Partnering with Cooperative Coffees, the brand supports fair and sustainable relationships with coffee-growing communities while offering playful blends inspired by familiar comfort foods.
To reflect the brand's welcoming personality, I developed a visual identity centered on bold typography, hand-drawn illustrations, and a vibrant color palette. A cohesive packaging system unifies each flavor while allowing every blend to maintain its own distinct character, creating a memorable shelf presence that feels both expressive and easy to navigate.
Type
Personal Project
Work
Brand Identity, Packaging Design, Illustration, Typography, Print Design, Art Direction