MIU MIU X SANDY LIANG
POP UP EXPERIENCE
Grow Up Without Letting Go is a conceptual pop-up experience celebrating the collaboration between two brands known for redefining modern femininity. Inspired by themes of girlhood, nostalgia, and escapism, the space invites visitors to reconnect with childhood wonder through an immersive retail experience.
The visual identity blends Miu Miu's refined luxury with Sandy Liang's playful aesthetic, using soft colors, tactile materials, oversized charms, and whimsical installations to bring the collection to life. Designed as both a shopping destination and interactive exhibition, the experience captures the bittersweet transition into adulthood while celebrating the joy of holding onto the playful spirit of youth.
Type
Personal Project
Work
Experiential Design, Brand Identity, Environmental Graphics, Exhibition Design, Spatial Design, Art Direction