WIGSTOCK FESTIVAL
Wigstock Returns reimagines the legendary LGBTQ+ drag festival that emerged from Manhattan's East Village in the 1980s. The project aimed to preserve the festival's legacy of self-expression, performance, and community while introducing a contemporary visual identity that resonates with a new generation of attendees.
Drawing inspiration from the bold theatrics of drag culture, I developed a vibrant branding system built around expressive typography, dynamic color, and playful graphic elements. The resulting identity balances nostalgia with modern design, creating a flexible visual language that extends across posters, merchandise, event credentials, and promotional materials while celebrating the joy, inclusivity, and rebellious spirit that defines Wigstock.
Type
Personal Project
Work
Identity, Creative Direction, Print Design, Environmental Graphics, Event Branding, Merchandise Design, Typography